About Us
What makes Directed tick? What is the company’s DNA? What values, strengths and ambitions make us the kind of company you want to do business with?

Directed owns many powerful brands – that’s why we say Directed is The Brand Above many of the best-known trade names in consumer electronics including Viper®, Python®, Clifford®, Astroflex® and Autostart® in vehicle security and remote start; Orion®, Precision Power®, West Coast Customs® and Xtreme® in mobile audio; Polk Audio® and Definitive Technology® in home audio; and Directed Video® in mobile video. Plus do-it-yourself electronic products in the ReadyRemote® line, and portable GPS Navigation systems in the Clifford Scout® line.

In addition to the brands that we own, Directed is also associated with another extraordinarily powerful brand: SIRIUS Satellite Radio. That’s because Directed is one of SIRIUS’ key business partners, and the exclusive supplier in our channels of a number of key SIRIUS receivers, tuners, interfaces and accessories. In addition to supplying SIRIUS products, Directed is also developing SIRIUS accessories like the Innovations Award-winning Soloist™ Universal Sound System and SIRIUS-ready Clifford Scout420 Navigation System.

What are our channels? That’s another way of talking about our authorized retailers that sell our products to millions of consumers. Directed has thousands of dealers in the retail mobile and home electronics aftermarket: national electronics retailers like Circuit City, Best Buy and Magnolia; mass merchants and nationwide auto parts retailers like Target, Napa, Advance and Autozone for Directed’s Do-It-Yourself (DIY) products; new car dealers like AutoNation and the expediters that service them; dozens of regional and local electronics chains; and our bread-and-butter: 3,000 single store mobile and home electronics specialist retailers. Plus international sales in more than 70 countries around the world.

Besides our valued dealers and their customers, what else makes Directed a success? Our quality products, of course. Designed by installers for installers, in an ISO9001-registered Quality System so they work the first time, right out of the box. Backed up by world class technical support, warranty, same day shipping, field sales support and customer service.

And our employees also make Directed successful: driven, dedicated, skilled, friendly employees who love what they do, and always strive to offer the highest level of service to our customers. Directed has other assets as well, including an intellectual property portfolio of key patents and trademarks that bring the company licensing revenue, and help to maintain value-added product differentiation.

During the past five years we have supported and given back to those communities where we work and do business as well, by raising more than one million dollars for charity. The Directed Electronics Charitable Foundation, a not-for-profit 501(c)(3) organization, supports a number of Boys & Girls Clubs and is building an endowment that will allow it to help disadvantaged youth for years to come.

Directed has received its share of favorable press over the last few years, in the pages of BusinessWeek, Barrons, The Wall Street Journal, The New York Times, Time and Life Magazines, USA Today, and on the NBC Nightly News, CNN Headline News, the Tonight Show with Jay Leno and regularly on the Pimp My Ride television show. Our Viper brand was even a question on Jeopardy!

Where is Directed headed in the future? Our goal is simple: to continue to grow and prosper, for the benefit of our customers, shareholders and employees. Our successful business model has been in place for more than 20 years – to develop innovative new products, market them to a diversified dealer base, and then help sell them to satisfied customers, supporting them every step of the way in every way we can. That’s why Directed is Driven to Excel.

2007 marks the 25th year since Directed Electronics was founded in 1982, and all of us are proud of a quarter century of service to our customers.
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